CSA Launches!
January 9, 2006 – Calgary, AB - Jim Cressman and renowned promoter Ron Sakamoto are pleased to announce that they have purchased the shares of The Key Entertainment Group to create a new entity on the Canadian Country Music landscape.
Cressman/Sakamoto Agency, known and branded by the acronym C.S.A. is a full service booking and brokering agency. C.S.A. represents an exclusive roster of clients and diligently pursues performance, endorsement and sponsorship opportunities for its clients. C.S.A. President Jim Cressman spells it out, "Our artist representation mandate is simple: fewer clients, and more emphasis on client profile, and client development." C.S.A. director Ron Sakamoto echoes that philosophy, "We’ve created a boutique agency of artists who we can include on the major tours and eventually develop into hard ticket acts on their own. Including our artists on major tours will do wonders for their profile. We have already put Charlie Major on with Randy Travis, Aaron Pritchett on with Brooks and Dunn, Johnny Reid with Brad Paisley & Terri Clark, Gord Bamford with Don Williams and Clayton Bellamy with Dwight Yoakam."
In addition to supporting and headlining major tours, C.S.A. clients will be available to perform at casinos, clubs, theaters, corporate events and fairs & festivals throughout Canada.
Another innovative concept that C.S.A. will implement is the aggressive pursuit of corporate endorsement and sponsorship revenue. "There are corporations and organizations in Canada that are cognizant of the fact that there is tangible value in associating their name or product with a particular artist and or a tour. We’re going to actively seek out those opportunities and create win/win situations for our clients and the sponsor." - Jim Cressman
Customers should be aware that in addition to the roster, C.S.A. is also well entrenched with agencies and management companies throughout the world and can be utilized to broker purchases on acts in any echelon or genre. "Having Sak on board certainly increases access to some of the biggest names in music. He’s the only guy in Canada that can execute dates on Shania Twain or George Strait, and the list goes on, his reputation is just impeccable. We want to offer all purchasers in Canada the ability to utilize our expertise and relationships to obtain any artist for any public or private event. Our policies and protocol are founded on candor, transparency, reciprocity and accountability. We can handle immigration and create a turn-key template for any buyer, promoter or producer," says Jim Cressman.
C.S.A. will continue to be based in Calgary and will soon have a new site at www.cs-agency.com.
"The synergies are great, and I am excited! 2006 is going to be a great year" – Ron Sakamoto C.S.A Director
"This concept is innovative and novel, and we will do some great things for Canadian Country Music!" – Jim Cressman C.S.A. President
For more Information contact:
Anya Wilson of Anya Wilson Promotion & Publicity 416-977-7704 awilson@netsurf.net or Jim Cressman jim@cs-agency.com